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How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba
4 references·7 citing·45 second hop
How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba (2018)How Do Price Promotions Affect Customer B…Analytics for an Online Retailer: Demand Forecasting and Price Optimization (2015)Analytics for an Online Retai…The Impact of Linear Optimization on Promotion Planning (2014)The Impact of Linear Optimiza…The Oxford Handbook of Pricing Management (2012)The Oxford Handbook of Pricin…Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing (2007)Practice Prize Report—An Asso…Incentive for blockchain technology adoption in an online platform-based co-opetitive supply chain (2024)Incentive for blockchain tech…Blockchain adoption strategy in a platform dual‐channel supply chain with risk‐averse sellers (2024)Blockchain adoption strategy …The Online Retailer’s Randomized Pricing Strategy to Compete With an Offline Retailer (2023)The Online Retailer’s Randomi…Innovations in retail operations: Thirty years of lessons from Production and Operations Management (2022)Innovations in retail operati…Three layers of abstraction: a conceptual framework for theorizing digital multi-sided platforms (2021)Three layers of abstraction: …Examining the Influence of COVID 19 Pandemic in Changing Customers' Orientation towards E-Shopping (2020)Examining the Influence of CO…An Integrated Randomized Pricing Strategy for Omni-Channel Retailing (2020)An Integrated Randomized Pric…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)Empirical Generalizations from Reference Price Research (1995)Conditioning Prices on Purchase History (2005)Sales Promotion Models (2008)A retail store SKU promotions optimization model for category multi-period profit maximization (2016)Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing (2021)An Overview of Pricing Models for Revenue Management (2003)Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions (2003)The Theory and Practice of Revenue Management (2004)The impact of digital technology and Industry 4.0 on the ripple effect and supply chain risk analytics (2018)Smart “Predict, then Optimize” (2021)Research methods for business: A skill building approach (1993)Research methods for business : a skill-building approach 6th ed. (2013)Pandemics, tourism and global change: a rapid assessment of COVID-19 (2020)Enablers of post-COVID-19 customer demand resilience: evidence for fast-fashion MSMEs (2022)The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java (2022)Cashless payment: behavior changes and gender dynamics during the COVID-19 pandemic (2024)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Pricing and Channel Coordination in Online-to-Offline Supply Chain Considering Corporate Environmental Responsibility and Lateral Inventory Transshipment (2021)Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions (2024)Platform Competition in Two-Sided Markets (2003)Competition in two-sided markets (2006)Two-sided markets: a progress report (2006)Digital platforms and the SDGs : A socio‐eco‐technical framework for SMEs based on cross‐case analysis (2024)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Joint Dynamic Pricing and Order Fulfillment for E-commerce Retailers (2018)Behavioral Operations: Past, Present, and Future (2019)The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba (2019)Inventory Record Inaccuracy: An Empirical Analysis (2008)The Operational Value of Social Media Information (2015)Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits (2017)Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel (2006)Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2016)Designing a sustainable reverse logistics network for used cell phones based on offline and online trading systems (2024)How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context (2024)Marketplace or Reseller? (2014)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Blockchain technology implementation and sustainable operations in platform supply chains across diverse channel modes (2025)Recent Developments in Dynamic Pricing Research: Multiple Products, Competition, and Limited Demand Information (2014)Price, Wage and Fixed Commission in On-Demand Matching (2017)Online Network Revenue Management Using Thompson Sampling (2018)
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References

  • 2015Analytics for an Online Retailer: Demand Forecasting and Price Optimization542 cited
  • 2012The Oxford Handbook of Pricing Management305 cited
  • 2014The Impact of Linear Optimization on Promotion Planning142 cited
  • 2007Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing72 cited

Cited by

  • 2020Examining the Influence of COVID 19 Pandemic in Changing Customers' Orientation towards E-Shopping75 cited
  • 2021Three layers of abstraction: a conceptual framework for theorizing digital multi-sided platforms38 cited
  • 2020An Integrated Randomized Pricing Strategy for Omni-Channel Retailing27 cited
  • 2024Blockchain adoption strategy in a platform dual‐channel supply chain with risk‐averse sellers18 cited
  • 2023The Online Retailer’s Randomized Pricing Strategy to Compete With an Offline Retailer16 cited
  • 2022Innovations in retail operations: Thirty years of lessons from Production and Operations Management14 cited
  • 2024Incentive for blockchain technology adoption in an online platform-based co-opetitive supply chain11 cited

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