Gender Marketing: Ideologiekritische Diskursanalyse einer Kuppelproduktion

Gertraude Krell

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Media, Gender, and Advertising Gender and Feminist Studies Gender, Feminism, and Media

Abstract

Warum gibt es von Coca Cola zwei kalorienreduzierte Sorten: „Light“ und „Zero“? Des Rätsels Lösung heißt Gender Marketing und gehört seit einiger Zeit zu den Modethemen im Bereich Marketing-Management.

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2015Critical Discourse Analysis 1953Die Betriebswirtschaft 1997Discourse as Social Interaction 1996MANAGEMENT FASHION 1991Das Unbehagen der Geschlechter 2004Qualitative Research Practice 1983Der Wille zum Wissen 1981Archäologie des Wissens

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