Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

Noor Ul Hadi

94 citations0/0 files storedAdministrative Sciences

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Employer Branding and e-HRM Employee Performance and Management Human Resource and Talent Management

Abstract

Owing to a “War for Talent” every organization is struggling for the best employer status. Thus, attracting, recruiting and retaining talented human capital is the primary focus of every organization. In this regard the aim of the present study is to answer the most frequent and recently asked question of what value(s) organization focus on the retention of their workforce? In so doing, Social Learning Theory and Reciprocity Theory were used as a theoretical background; to further proceed with the study, data was purposively collected from 204 respondents from educational institutes of Pakistan. Findings of the study revealed that development value has a substantial relationship with employee retention. Since, development of new knowledge and skills results in the improvement of one’s present job. Furthermore, limitations and implications of the study are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 94 citations exist upstream.

References

1974An Index of Factorial Simplicity 1976Social Exchange Theory 1991The use of lisrel in validating marketing constructs 2004Conceptualizing and researching employer branding 1996The employer brand 2005Captivating company: dimensions of attractiveness in employer branding 2003THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER 2010Manage Marketing by the Customer Equity Test

Cited by

2023Employer branding: A strategy to enhance organizational performance 2020Analyzing the mediating effect of organizational identification on the relationship between CSR employer branding and employee retention 2021Impact of Employer Branding on Employee Commitment: Employee Engagement as a Mediator 2024Talent Management and Generation Z: A Systematic Literature Review through the Lens of Employer Branding 2022Does employer branding facilitate the retention of healthcare employees? A mediation moderation study through organisational identification, psychological involvement, and employee loyalty

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.