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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

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Contents include:Foreword / Philip Kotler -- 1. A cottage industry turns professional -- 2. Some companies are doing it right -- 3. Smash your brand -- 4. From 2-D to 5-D branding -- 5. Stimulate, enhance, and bond : crafting a sensory brand -- 6. Measuring senses -- 7. Brand religion : lessons learned -- 8. Branding : a holistic view -- The BRAND sense research.

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2017INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION 2010Brand society: how brands transform management and lifestyle 2008MULTISENSORY PRODUCT EXPERIENCE 2010Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages 2020Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience 2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity 2009What is Sensory Marketing?2011The Presence of a Pleasant Ambient Scent in a Fashion Store

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