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Cited by

• 2017INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION204 cited
• 2010Brand society: how brands transform management and lifestyle189 cited
• 2008MULTISENSORY PRODUCT EXPERIENCE187 cited
• 2010Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages149 cited
• 2020Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience137 cited
• 2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity133 cited
• 2009What is Sensory Marketing?125 cited
• 2011The Presence of a Pleasant Ambient Scent in a Fashion Store116 cited
• 2013Android smartphone adoption and intention to pay for mobile internet112 cited
• 2009The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents110 cited
• 2012A New Approach to Stadium Experience: The Dynamics of the Sensoryscape, Social Interaction, and Sense of Home102 cited
• 2021The role emotions play in consumer intentions to make pro-social purchases in Germany – An augmented theory of planned behavior model90 cited
• 2013Antecedents and consequences of in‐store experiences based on an experiential typology85 cited