Article2018

An Empirical Analysis of Green Experiential Loyalty: A Case Study

40 citations0/0 files storedJournal of International Food & Agribusiness Marketing

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Customer Service Quality and Loyalty Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification

Abstract

The purpose of this study is to elaborate the structural relationships among the experiential quality dimensions, experiential trust, emotional attachment, experiential image, switching experience, experiential satisfaction, and experiential loyalty from the green perspective. The study findings are based on structural equation modeling (SEM) analysis of a convenience sample of 560 customers at one green restaurant in Taipei City, Taiwan. The findings show that investing resources in an increase in the experiential quality dimensions and a decrease in green switching experience is useful to enhance green experiential trust, green emotional attachment, green experiential image, green experiential satisfaction, and green experiential loyalty.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1969Attachment and Loss 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2007Confirmatory factor analysis for applied research 1999Whence Consumer Loyalty?1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 2010Satisfaction: a behavioral perspective on the consumer 1992A National Customer Satisfaction Barometer: The Swedish Experience

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2019What drives green experiential loyalty towards green restaurants?2021Predictors and outcome of customer satisfaction: moderating effect of social trust and corporate social responsibility 2019What drives brand supportive intentions?

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