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Novel retail technologies and marketing analytics · Study

WorkNovel retail technologies and marketing analytics

Maria Petrescu2018

OA

Workbronze2018

Novel retail technologies and marketing analytics

Maria Petrescu · Anjala Selena Krishen

9 citations·0/0 files stored·Journal of Marketing Analytics

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Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Big Data and Business Intelligence

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References

2014Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience 2014Automated facial coding: Validation of basic emotions and FACS AUs in FaceReader.2015Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness 2015Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions 2013Mobile Targeting 2010Technology: advancing retail buyer performance in the twenty‐first century 2016Face and Emotion Recognition on Commercial Property under EU Data Protection Law

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Details

Year2018

Typeeditorial

Published2018-08-14

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations9

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1057/s41270-018-0040-z

openalex_workW2887622806

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