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Storytelling Advertising - a Visual Marketing Analysis · Study

ThesisStorytelling Advertising - a Visual Marketing Analysis

Sarah Väre2014

OA

Thesisgreen2014

Storytelling Advertising - a Visual Marketing Analysis

4 citations·0/0 files stored·Työväentutkimus Vuosikirja

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2017A Theory of Cognitive Dissonance 1996Reading images: the grammar of visual design 1991Acts of meaning 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1968Attitudinal effects of mere exposure.1973The Hidden Dimension 2000The role of transportation in the persuasiveness of public narratives.2012Visual methodologies : an introduction to researching with visual materials

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2005Narrative, organizations and researcharticle · 5 shared references 2012The impact of storytelling on the consumer brand experience: The case of a firm-originated storyarticle · 5 shared references 2013Retelling Stories in Organizations: Understanding the Functions of Narrative Repetitionarticle · 5 shared references 2018Short brand stories on packaging: An examination of consumer responsesarticle · 5 shared references 2021Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intentionarticle · 5 shared references 2019Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric reviewarticle · 5 shared references

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Year2014

Typethesis

Published2014-05-06

VenueTyöväentutkimus Vuosikirja

ISSN-L0784-1272

Languageen

Citations4

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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openalex_workW2887737833

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