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Storytelling Advertising - a Visual Marketing Analysis
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Storytelling Advertising - a Visual Marketing Analysis (2014)Storytelling Advertising - a Visual Marke…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Visual methodologies : an introduction to researching with visual materials (2012)Visual methodologies : an int…The Experience Economy (2012)The Experience EconomyThe Handbook of Visual Analysis (2004)The Handbook of Visual Analys…Narrative Methods for Organizational & Communication Research (2001)Narrative Methods for Organiz…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Narrating the Organization: Dramas of Institutional Identity (1998)Narrating the Organization: D…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Reading images: the grammar of visual design (1996)Reading images: the grammar o…The New Encyclopaedia Britannica (1991)The New Encyclopaedia Britann…Acts of meaning (1991)Acts of meaningConsumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Human Communication as Narration: Toward a Philosophy of Reason, Value, and Action (1987)Human Communication as Narrat…The Hidden Dimension (1973)The Hidden DimensionAttitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Anatomy of Criticism: Four Essays (1959)Anatomy of Criticism: Four Es…The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Discourse Analysis as Theory and Method (2002)The Language of Evaluation: Appraisal in English (2005)Translanguaging as a Practical Theory of Language (2017)Drawing-to-Learn: A Framework for Using Drawings to Promote Model-Based Reasoning in Biology (2015)Thinking Critically About Photovoice (2018)Showing They Care (Or Don’t): Affective Publics and Ambivalent Climate Activism on TikTok (2021)Narrative configuration in qualitative analysis (1995)Culture and Cognition (1997)Work/Family Border Theory: A New Theory of Work/Family Balance (2000)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Self-monitoring of expressive behavior. (1974)IEMOCAP: interactive emotional dyadic motion capture database (2008)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)The Economy of Manichean Allegory: The Function of Racial Difference in Colonialist Literature (1985)The public domain: enclosing the commons of the mind (2009)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet (2004)Customer Engagement (2011)
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References

  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1996Reading images: the grammar of visual design8,741 cited
  • 1991Acts of meaning8,149 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1973The Hidden Dimension4,860 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2012Visual methodologies : an introduction to researching with visual materials2,303 cited
  • 1959Anatomy of Criticism: Four Essays2,187 cited
  • 2012The Experience Economy1,886 cited
  • 2004The Handbook of Visual Analysis1,818 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 2001Narrative Methods for Organizational & Communication Research1,656 cited
  • 1991The New Encyclopaedia Britannica1,583 cited
  • 1998Narrating the Organization: Dramas of Institutional Identity1,561 cited
  • 1987Human Communication as Narration: Toward a Philosophy of Reason, Value, and Action1,400 cited

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