this work references cited by second hopReferences
- 2006Using thematic analysis in psychology193,725 cited
- 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
- 1998Transforming Qualitative Information: Thematic Analysis and Code Development13,496 cited
- 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
- 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
- 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
- 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
- 1973Uses and Gratifications Research4,002 cited
- 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
- 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
- 2000Uses and Gratifications Theory in the 21st Century2,809 cited
- 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
- 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
- 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work