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Brand Loyalty and Determinates of Perceived Quality and Willingness to Order · Study

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ArticleBrand Loyalty and Determinates of Perceived Quality and Willingness to Order

Mohammad Falahat2018

Article2018

Brand Loyalty and Determinates of Perceived Quality and Willingness to Order

Mohammad Falahat · Shyue Chuan Chong · Sia Bik Kai

15 citations·0/0 files stored·Academy of strategic management journal/Academy of Strategic Management journal

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.2011PLS-SEM: Indeed a Silver Bullet 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1991Managing Brand Equity 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2000An Examination of Selected Marketing Mix Elements and Brand Equity

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Year2018

Typearticle

Published2018-01-01

VenueAcademy of strategic management journal/Academy of Strategic Management journal

ISSN-L1544-1458

Languageen

Citations15

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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openalex_workW2888544203

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