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Brand Loyalty and Determinates of Perceived Quality and Willingness to Order
16 references·0 citing·33 second hop
Brand Loyalty and Determinates of Perceived Quality and Willingness to Order (2018)Brand Loyalty and Determinates of Perceiv…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …Measuring Consumers' Willingness to Pay at the Point of Purchase (2002)Measuring Consumers' Willingn…The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)The Impact of Technology on t…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Juran's quality handbook (1999)Juran's quality handbookStrategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Marketing Management: An Asian Perspective (1994)Marketing Management: An Asia…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityStructural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Advertising as Information (1974)Advertising as InformationMultivariate Analysis of Brand Loyalty for Major Household Appliances (1973)Multivariate Analysis of Bran…Book Review: The Theory of Buyer Behavior (1971)Book Review: The Theory of Bu…On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)The Economics of Information (1976)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)A Theory of the Allocation of Time (1965)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Dimensions of Brand Personality (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 2011PLS-SEM: Indeed a Silver Bullet22,692 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1991Managing Brand Equity7,170 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 1974Advertising as Information3,430 cited
  • 1971Book Review: The Theory of Buyer Behavior2,801 cited
  • 2000The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda1,806 cited
  • 1999Juran's quality handbook1,210 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,049 cited
  • 2002Measuring Consumers' Willingness to Pay at the Point of Purchase745 cited
  • 1994Marketing Management: An Asian Perspective565 cited

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  • 1973Multivariate Analysis of Brand Loyalty for Major Household Appliances477 cited
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