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Mobile advertising: The effect of tablet tilt angle on user’s purchase intentions
16 references·1 citing·47 second hop
Mobile advertising: The effect of tablet tilt angle on user’s purchase intentions (2018)Mobile advertising: The effect of tablet …Gravitational demand on the neck musculature during tablet computer use (2015)Gravitational demand on the n…CONSUMERS’ RESISTANCE TO USING MOBILE BANKING: EVIDENCE FROM THAILAND AND TAIWAN (2015)CONSUMERS’ RESISTANCE TO USIN…How do 3-dimensional images promote products on the Internet? (2014)How do 3-dimensional images p…Assessment of stresses in the cervical spine caused by posture and position of the head. (2014)Assessment of stresses in the…Touch-screen tablet user configurations and case-supported tilt affect head and neck flexion angles (2012)Touch-screen tablet user conf…The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation (2012)The “Visual Depiction Effect”…Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations (2012)Embodied Product Perception: …Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation (2011)Mental Simulation and Product…It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors (2011)It's the Mind-Set that Matter…Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration (2007)Self‐Referencing and Persuasi…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions (2003)Experiencing Products in the …Representation of Manipulable Man-Made Objects in the Dorsal Stream (2000)Representation of Manipulable…A modified scale for the measurement of communication-evoked mental imagery (1998)A modified scale for the meas…The Generation and Consequences of Communication-Evoked Imagery (1992)The Generation and Consequenc…Self-relevant scenarios as mediators of likelihood estimates and compliance: Does imagining make it so? (1982)Self-relevant scenarios as me…The reverse Napoleon effect: The brand appreciation of looking up by tall people (2020)The reverse Napoleon effect: …The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Self-Perception Theory (1972)Availability: A heuristic for judging frequency and probability (1973)Understanding Attitudes and Predicting Social Behavior (1980)A cognitive-affective system theory of personality: Reconceptualizing situations, dispositions, dynamics, and invariance in personality structure. (1995)Reflective and Impulsive Determinants of Social Behavior (2004)Self-schemata and processing information about the self. 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References

  • 2004Narrative Processing: Building Consumer Connections to Brands1,452 cited
  • 2000Representation of Manipulable Man-Made Objects in the Dorsal Stream1,283 cited
  • 2007Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration777 cited
  • 2011It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors758 cited
  • 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions670 cited
  • 1982Self-relevant scenarios as mediators of likelihood estimates and compliance: Does imagining make it so?580 cited
  • 2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation502 cited
  • 1992The Generation and Consequences of Communication-Evoked Imagery400 cited
  • 2014Assessment of stresses in the cervical spine caused by posture and position of the head.323 cited
  • 1998A modified scale for the measurement of communication-evoked mental imagery218 cited
  • 2012Touch-screen tablet user configurations and case-supported tilt affect head and neck flexion angles197 cited
  • 2011Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation153 cited
  • 2014How do 3-dimensional images promote products on the Internet?119 cited

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  • 2015CONSUMERS’ RESISTANCE TO USING MOBILE BANKING: EVIDENCE FROM THAILAND AND TAIWAN115 cited
  • 2015Gravitational demand on the neck musculature during tablet computer use110 cited
  • 2012Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations105 cited
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    • 2020The reverse Napoleon effect: The brand appreciation of looking up by tall people5 cited