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Analyzing Customers of South Khorasan Telecommunication Company with Expansion of RFM to LRFM Model

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References

1972Principles of Marketing5,598 cited
2002The mismanagement of customer loyalty.769 cited
2011Data Mining Using RFM Analysis86 cited
2013Customer Churn Prediction in Telecommunication A Decade Review and Classification40 cited
2019RFM-Based customer segmentation as an elaborative analytical tool for enriching the creation of sales and trade marketing strategies15 cited

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2020A Literature Review of Data Mining Techniques for Enhancing Digital Customer Engagement9 cited
2021E-Commerce Customer Segmentation Using K-Means Algorithm and Length, Recency, Frequency, Monetary Model9 cited

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