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Impact of customer orientation on word-of-mouth and cross-buying
16 references·1 citing·49 second hop
Impact of customer orientation on word-of-mouth and cross-buying (2018)Impact of customer orientation on word-of…Creating Enduring Customer Value (2016)Creating Enduring Customer Va…The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)The Effect of Electronic Word…Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Impact of Emerging Markets on…Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Word-of-mouth communications …Social Exchange Theory: An Interdisciplinary Review (2005)Social Exchange Theory: An In…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Customer-led and market-oriented: let’s not confuse the two (1998)Customer-led and market-orien…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Asymptotic Confidence Interva…The role of customer orientation in creating customer value in fast-food restaurants (2022)The role of customer orientat…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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(1990)The balanced scorecard: Translating strategy into action (1997)Evolving to a New Dominant Logic for Marketing (2003)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)The Theory of Social and Economic Organization. (1948)The Norm of Reciprocity: A Preliminary Statement (1960)Exchange and Power in Social Life. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2005Social Exchange Theory: An Interdisciplinary Review10,051 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 2008Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators1,081 cited
  • 1998Customer-led and market-oriented: let’s not confuse the two1,076 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

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1,074 cited
  • 2015The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors1,071 cited
  • 2016Creating Enduring Customer Value827 cited
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    • 2022The role of customer orientation in creating customer value in fast-food restaurants22 cited