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A TAM-Based Study of the Attitude towards Use Intention of Multimedia among School Teachers
3 references·16 citing·43 second hop
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An Investigation Based on the Task–Technology Fit Theory and the Artificial Intelligence Device Use Acceptance Model (2024)Empowering ChatGPT adoption in higher education: A comprehensive analysis of university students' intention to adopt artificial intelligence using self-determination and technology-to-performance chain theories (2025)Satisfaction and performance expectations for the adoption of the metaverse in tourism SMEs (2024)Travelling with open eyes! A study to measure consumers’ intention towards experiencing immersive technologies at tourism destinations by using an integrated model of TPB, TAM captured through the lens of S-O-R (2024)Exploring the Influence of AI Adoption and Technological Readiness on Sustainable Performance in Pakistani Export Sector Manufacturing Small and Medium-Sized Enterprises (2025)
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
  • 2016MLearning and pre-service teachers: An assessment of the behavioral intention using an expanded TAM model276 cited

Cited by

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  • 2023Integrating Communication and Task–Technology Fit Theories: The Adoption of Digital Media in Learning116 cited
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  • 2023Employees' technology adoption in the context of smart tourism development: the role of technological acceptance and technological readiness78 cited
  • 2019Identifying Factors Affecting Acceptance of Virtual Reality in Classrooms Based on Technology Acceptance Model (TAM)77 cited
  • 2023Understanding perceptions of academics toward technology acceptance in accounting education74 cited
  • 2021The Effect of Digital Technology Integration on Students’ Academic Performance through Project-Based Learning in an E-learning Environment69 cited
  • 2022A study of factors influencing Chinese college students’ intention of using metaverse technology for basketball learning: Extending the technology acceptance model68 cited
  • 2023Gamification Equilibrium: The Fulcrum for Balanced Intrinsic Motivation and Extrinsic Rewards in Learning Systems

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50 cited
  • 2021Integration of TAM, TPB, and TSR in understanding library user behavioral utilization intention of physical vs. E-book format48 cited
  • 2021Teachers’ adoption of an open and interactive e-book for teaching K-12 students Artificial Intelligence: a mixed methods inquiry45 cited
  • 2019Applications of Perceived Usefulness and Perceived Ease of Use: A Review43 cited
  • 2020Evaluating technology acceptance in agricultural education in Iran: A study of vocational agriculture teachers43 cited
  • 2021Teachers’ intention to continue the use of online teaching tools post Covid-1942 cited
  • 2021Technology Adoption in Small-Medium Enterprises based on Technology Acceptance Model: A Critical Review36 cited
  • 2024Understanding AI Adoption: The Mediating Role of Attitude in User Acceptance35 cited