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The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor

5 references·2 citing·23 second hop

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References

1991Managing Brand Equity3,818 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
2020The International Coffee Organization:357 cited
2012Services Marketing Management63 cited
2013Marketing Mix And Consumer Behavior35 cited

Cited by

2021PENGARUH PROMOTION MIX DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE DENGAN PERILAKU KONSUMEN SEBAGAI VARIABEL INTERVENING17 cited
2023The The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision14 cited

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