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Comportamento do Consumidor em Canais Cruzados: Modelo de Mediação-Moderada nas Compras Online/Offline
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Comportamento do Consumidor em Canais Cruzados: Modelo de Mediação-Moderada nas Compras Online/Offline (2018)Comportamento do Consumidor em Canais Cru…On the Go: How Mobile Shopping Affects Customer Purchase Behavior (2015)On the Go: How Mobile Shoppin…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Consumer adoption of mobile technologies: a literature review (2015)Consumer adoption of mobile t…Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience (2015)Buying Groceries in Brick and…Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment (2015)Building With Bricks and Mort…Modelagem de Equações Estruturais Baseada em Covariância (CB-SEM) com o AMOS: Orientações sobre a sua aplicação como uma Ferramenta de Pesquisa de Marketing (2014)Modelagem de Equações Estrutu…Measuring consumer perceptions of online shopping convenience (2013)Measuring consumer perception…Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories (2013)Cross-channel free-riding con…Behavior Analysis and Learning (2013)Behavior Analysis and LearningAdding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time (2012)Adding Bricks to Clicks: Pred…The challenge for multichannel services: Cross-channel free-riding behavior (2010)The challenge for multichanne…Does Online Information Drive Offline Revenues? (2010)Does Online Information Drive…Free riding and customer retention across retailers’ channels (2005)Free riding and customer rete…Multichannel customer management: The benefits and challenges (2002)Multichannel customer managem…Methods in behavioral research (1979)Methods in behavioral researchContingencies of reinforcement: A theoretical analysis (1970)Contingencies of reinforcemen…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,914 cited
  • 1970Contingencies of reinforcement: A theoretical analysis1,368 cited
  • 2014Modelagem de Equações Estruturais Baseada em Covariância (CB-SEM) com o AMOS: Orientações sobre a sua aplicação como uma Ferramenta de Pesquisa de Marketing1,141 cited
  • 2013Measuring consumer perceptions of online shopping convenience581 cited
  • 2015On the Go: How Mobile Shopping Affects Customer Purchase Behavior559 cited
  • 2012Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time553 cited
  • 1979Methods in behavioral research537 cited
  • 2015Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment328 cited
  • 2010The challenge for multichannel services: Cross-channel free-riding behavior321 cited
  • 2005Free riding and customer retention across retailers’ channels259 cited
  • 2013Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories230 cited
  • 2010Does Online Information Drive Offline Revenues?215 cited
  • 2002Multichannel customer management: The benefits and challenges189 cited
  • 2015Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

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140 cited
  • 2013Behavior Analysis and Learning126 cited
  • 2015Consumer adoption of mobile technologies: a literature review111 cited
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