Audiences as Media Producers: Content Analysis of 260 Blogs

Abstract

Advertised by Blogger.com as “push-button publishing for the people,” blogs provide the opportunity for amateur journalism and personalized publishing. Some of the most frequently cited blogs are hosted by journalists, like Andrew Sullivan (andrewsullivan.com) and Mickey Kaus (kaus<les.com). A weblog or blog is a webpage that consists of regular or daily posts, arranged in reverse chronological order and archived (e.g., Herring, Kouper, Scheidt & Wright, 2004). Blogs present a signi<cant topic of study because they provide the opportunity to study media audiences as content producers instead of content consumers (Dominick, 1999; Papacharissi, 2002a, 2002b).

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