Articlediamond2018

ANALYSIS OF FACTORS INFLUENCING GREEN PURCHASE BEHAVIOR : A CASE STUDY OF THE COSMETICS INDUSTRY IN INDONESIA

Nicholas Wilson · Evan Theodorus · Pauline Henriette Pattyranie Tan

23 citations0/0 files storedJurnal Muara Ilmu Sosial Humaniora dan Seni

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Environmental Sustainability in Business Sustainable Supply Chain Management Consumer Perception and Purchasing Behavior

Abstract

This research attempted to uncover factors which could influence consumer’s green purchase behavior towards green cosmetic product in the Indonesian cosmetics Industry. Survey method was used in this research, in which questionnaires were distributed to 260 respondents who have ever bought and used green cosmetics products in Indonesia. Data were then analyzed using AMOS 22.0. Based on the results obtained in this research, it was concluded that attitude towards the behavior and perceived behavioral control had a positive impact on behavioral intention, while perceived behavioral control also had a positive impact toward consumers’ green purchase behavior. Meanwhile, behavioral intention didn’t have a positive impact on green purchase behavior. In regards to the value or implication generated in this research, the results of this research will improve academicians, practicioners, and public’s knowledge and understanding about the factors which had a positive relationship or impact on Indonesian consumers’ green purchase behavior in the cosmetics industry.

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References

2015Factors Affecting Green Purchase Behaviour and Future Research Directions 2010Consumer Behavior: Building Marketing Strategy 2009Gender differences in Hong Kong adolescent consumers' green purchasing behavior 2016Consumer attitudes and behavior: the theory of planned behavior applied to food consumption decisions 2008Towards an understanding of the behavioral intention to use 3G mobile value-added services 2008Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior 2014Introduction to Management

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2019The Impact of Service Quality and Brand Image toward Customer Loyalty in the Indonesian Airlines Industry 2024Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation

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