A Study of Social Media Utilization by Individuals With Tinnitus

Aniruddha K. Deshpande · Shruti Balvalli Deshpande · Colleen O'Brien

27 citations0/0 files storedAmerican Journal of Audiology

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Social Media in Health Education Hearing, Cochlea, Tinnitus, Genetics Health Literacy and Information Accessibility

Abstract

PURPOSE: As more people experience tinnitus, social awareness of tinnitus has consequently increased, due in part to the Internet. Social media platforms are being used increasingly by patients to seek health-related information for various conditions including tinnitus. These online platforms may be used to seek guidance from and share experiences with individuals suffering from a similar disorder. Some social media platforms can also be used to communicate with health care providers. The aim of this study was to investigate the prevalence of tinnitus-related information on social media platforms. METHOD: The present investigation analyzed the portrayal of tinnitus-related information across 3 social media platforms: Facebook (pages and groups), Twitter, and YouTube. We performed a comprehensive analysis of the platforms using the key words "tinnitus" and "ringing in the ears." The results on each platform were manually examined by 2 reviewers based on social media activity metrics, such as "likes," "followers," and "comments." RESULTS: The different social media platforms yielded diverse results, allowing individuals to learn about tinnitus, seek support, advocate for tinnitus awareness, and connect with medical professionals. The greatest activity was seen on Facebook pages, followed by YouTube videos. Various degrees of misinformation were found across all social media platforms. CONCLUSIONS: The present investigation reveals copious amounts of tinnitus-related information on different social media platforms, which the community with tinnitus may use to learn about and cope with the condition. Audiologists must be aware that tinnitus sufferers often turn to social media for additional help and should understand the current climate of how tinnitus is portrayed. Clinicians should be equipped to steer individuals with tinnitus toward valid information.

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References

2009Take Two Aspirin And Tweet Me In The Morning: How Twitter, Facebook, And Other Social Media Are Reshaping Health Care 2015Why Students Share Misinformation on Social Media: Motivation, Gender, and Study-level Differences 2009What social media offers to health professionals and citizens 2015Social Media Utilization in the Cochlear Implant Community 2016The Use of Social Media Communications in Brain Aneurysms and Subarachnoid Hemorrhage: A Mixed-Method Analysis 2017The Utilization of Social Media in the Hearing Aid Community 2017Social media networking in pediatric hydrocephalus: a point-prevalence analysis of utilization

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2019The Impact of Social Media on Communication Sciences and Disorders: A Need for Examination and Research

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