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When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance?

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References

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2009

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New luxury brand positioning and the emergence of Masstige brands

361 cited

2011Envy As Pain: Rethinking the Nature of Envy and Its Implications for Employees and Organizations327 cited

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2021Constructing generational identity through counterfeit luxury consumption33 cited
2023From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases27 cited
2024The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self‐congruence24 cited
2022Restaurants’ outdoor signs say more than you think: An enquiry from a linguistic landscape perspective24 cited
2024Unmasking luxury consumption and its psychology: An experimental approach to understanding the motivations behind ethical and sustainable brand preferences15 cited
2022What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness15 cited
2024Dual envy influences online shoppers' intention to purchase luxury counterfeits12 cited