Effects of Core Resource and Competence Characteristics of Sharing Economy Business on Shared Value, Distinctive Competitive Advantage, and Behavior Intention

Abstract

Sharing economy businesses need to increase the value of service effectiveness through the efficiency of their core resources and capabilities, and the effectiveness and efficiency-based services can achieve high results through business competitive advantage. Therefore, this study identifies the need for core resource and competence characteristics, both concepts are approachable from the competitive advantage and resource-based perspectives of the sharing economy business, and it also presents a comprehensive structural model of the shared value creation, distinctive competitive advantage, and behavior intention of the sharing economy business through these concepts. For this purpose, data were collected by survey questionnaires, and a preliminary survey (50 persons) as a pretest and the main survey (550 persons) were conducted and 534 experienced consumers were finally used for data analysis. For the data analysis method, frequency, reliability/validity, model-fit, and path analyses were conducted. The results of the study are the following. First, visibility, inimitability, and asymmetry of the core resources of sharing economy business have a significant effect on shared value. Additionally, while inimitability and asymmetry have a significant effect on distinctive competitive advantage. Second, the integration and internalization of core abilities of sharing economy services have a significant effect on shared value. However, externalization and internalization have a significant effect on distinctive competitive advantage. Finally, the shared values of sharing economy business have a significant effect on distinctive competitive advantage, shared value has a significant effect on behavior intention, and distinctive competitive advantage has a significant effect on behavior intention. Through the importance of managing strategic factors for these shared values and distinctive competitive advantages, this study is aimed at the development of core resources and dynamic ability leading to achievement that is expected to be a systematic academic basis for environmental impact information of sharing economy business.

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