Mit Digital Nudging Nutzererlebnisse verbessern und den Unternehmenserfolg steigern

Tobias Mirsch · Reinhard Jung · Annamina Rieder · Christiane Lehrer

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Decision-Making and Behavioral Economics Usability and User Interface Design Innovative Human-Technology Interaction

Abstract

Digital Nudging can influence user behavior in the digital context by the targeted design of user interfaces. Based on behavioral economics, psychological effects can be utilized or counteracted to support users in decision-making. If applied systematically, digital nudging can enhance the user experience and add significant value to the business.

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2024Evaluating design approaches for encouraging behavior change in editors: exploring a digital nudging strategy in a non-personalized recommender system to promote adoption of augmented analytics

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