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The article proposes a discourse-theoretical approach to policy analysis that explores how political relations are changed through and within a strategic, and interest-led process with a focus on conflictual struggles that attempt to establish, change, or consolidate specific interests and meanings as universalities. It suggests a conceptualization of hegemonic projects and discusses their relation to the common good. After elaborating on the term discourse formation as a middle-range concept and a more concrete approach to hegemony, the article suggests various clusters of (discursive) strategies to facilitate the evaluation of hegemonic processes within a policy field. Lastly, it introduces vectors of hegemony, proposing an analytical grid as a framework to facilitate reflection on hegemony. European austerity policies are examined to illustrate how some logics and strategies work to strengthen a specific governance approach to the eurozone crisis.
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