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Creating customer loyalty in online brand communities · Study

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ArticleCreating customer loyalty in online brand communities

Fei-Fei Cheng2018

Article2018

Creating customer loyalty in online brand communities

Fei-Fei Cheng · Chin-Shan Wu · Yi‐Chieh Chen

98 citations·0/0 files stored·Computers in Human Behavior

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Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

2000Bowling alone: the collapse and revival of American community 1988Social Capital in the Creation of Human Capital 2000Social Capital in the Creation of Human Capital 2003The DeLone and McLean Model of Information Systems Success: A Ten-Year Update 1992Information Systems Success: The Quest for the Dependent Variable 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites 1974An approach to environmental psychology 1994Customer Loyalty: Toward an Integrated Conceptual Framework

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Year2018

Typearticle

Published2018-10-13

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations98

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.chb.2018.10.018

openalex_workW2896594670

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