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Think Transmedia!
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Think Transmedia! (2018)Think Transmedia!Transmedia Storytelling (2015)Transmedia StorytellingTransmedia Marketing: From Film and TV to Games and Digital Media (2015)Transmedia Marketing: From Fi…Transmedia Marketing (2015)Transmedia MarketingFilm- und Fernsehanalyse (2015)Film- und FernsehanalyseComplex TV: The Poetics of Contemporary Television Storytelling (2015)Complex TV: The Poetics of Co…Understanding digital marketing: marketing strategies for engaging the digital generation (2014)Understanding digital marketi…Mixed Methods (2014)Mixed MethodsPraxishandbuch Fernsehen (2013)Praxishandbuch FernsehenFilm- und Fernsehanalyse (2012)Film- und FernsehanalyseContent Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (2011)Content Marketing: Think Like…Social Media Marketing (2010)Social Media MarketingHyper-Narrative Interactive Cinema (2008)Hyper-Narrative Interactive C…The long tail: why the future of business is selling less of more (2007)The long tail: why the future…Film- und Fernsehanalyse (2007)Film- und FernsehanalyseCritical Dictionary of Film and Television Theory (2005)Critical Dictionary of Film a…Collective intelligence: mankind's emerging world in cyberspace (1998)Collective intelligence: mank…Traveling style: Aesthetic differences and similarities in national adaptations of Yo soy Betty, la fea (2011)Sozialisation in mediatisierten Welten (2017)Die soziologische Filmanalyse – Relevanz, Vorgehen und Ziel (2018)Free Labor (2000)Does the Internet Increase, Decrease, or Supplement Social Capital? (2001)Online Social Networking and Addiction—A Review of the Psychological Literature (2011)Brand interactions and social media: Enhancing user loyalty through social networking sites (2016)Search engine marketing is not all gold: Insights from Twitter and SEOClerks (2017)Digital Marketing: A Review (2019)Role of social media in online travel information search (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Organizing for Innovation in the Digitized World (2012)Sustainability Management in Agribusiness: Challenges, Concepts, Responsibilities and Performance (2012)Herausforderungen und Chancen neuer Kommunikationsinstrumente für die Corporate Brand erkennen (2014)Grundlagen des Marketing (2023)Digital Media Platforms and the Use of TV Content: Binge Watching and Video-on-Demand in Germany (2016)The binge-watcher’s journey: Investigating motivations, contexts, and affective states surrounding Netflix viewing (2019)Ecocinema Theory and Practice 2 (2022)High-tech entrepreneurial content marketing for business model innovation (2017)“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees (2021)ANALISA STRATEGI PENGARUH INFLUENCER MARKETING DI SOCIAL MEDIA, ONLINE ADVERTISING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN (2021)Developing an analytical framework for multiple perspective, qualitative longitudinal interviews (MPQLI) (2017)Qualitative Forschung (2018)Mixed Methods (2020)Zugänge zur Eigenlogik des Visuellen und die dokumentarische Videointerpretation (2010)Familie im Film (2019)
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References

  • 2007The long tail: why the future of business is selling less of more2,868 cited
  • 1998Collective intelligence: mankind's emerging world in cyberspace1,526 cited
  • 2015Complex TV: The Poetics of Contemporary Television Storytelling1,028 cited
  • 2014Mixed Methods736 cited
  • 2014Understanding digital marketing: marketing strategies for engaging the digital generation445 cited
  • 2007Film- und Fernsehanalyse311 cited
  • 2015Film- und Fernsehanalyse161 cited
  • 2010Social Media Marketing136 cited
  • 2011Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media127 cited
  • 2012Film- und Fernsehanalyse103 cited
  • 2008Hyper-Narrative Interactive Cinema26 cited
  • 2005Critical Dictionary of Film and Television Theory21 cited
  • 2013Praxishandbuch Fernsehen21 cited
  • 2015Transmedia Marketing20 cited
  • 2015Transmedia Marketing: From Film and TV to Games and Digital Media20 cited
  • 2015Transmedia Storytelling14 cited

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