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ChapterThink Transmedia!

Christine Piepiorka2018

Chapter2018

Think Transmedia!

Christine Piepiorka

1 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Media and Digital Communication

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References

2007The long tail: why the future of business is selling less of more 1998Collective intelligence: mankind's emerging world in cyberspace 2015Complex TV: The Poetics of Contemporary Television Storytelling 2014Mixed Methods 2014Understanding digital marketing: marketing strategies for engaging the digital generation 2007Film- und Fernsehanalyse 2015Film- und Fernsehanalyse 2010Social Media Marketing

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Year2018

Typechapter

Published2018-10-10

VenueSpringer eBooks

Languagede

Citations1

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-658-16774-5_6

openalex_workW2896902740

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