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Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y
16 references·5 citing·41 second hop
Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y (2018)Employer Brand Building: Using Social Med…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…Web-based recruitment: Effects of information, organizational brand, and attitudes toward a Web site on applicant attraction. (2007)Web-based recruitment: Effect…Organizational Identity and Employer Image: Towards a Unifying Framework * (2007)Organizational Identity and E…Managing Generation Y (2005)Managing Generation YCaptivating company: dimensions of attractiveness in employer branding (2005)Captivating company: dimensio…Managing Careers: theory and practice (2004)Managing Careers: theory and …Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment (2004)Establishing the dimensions, …Doing Research in the Real World (2004)Doing Research in the Real Wo…Conceptualizing and researching employer branding (2004)Conceptualizing and researchi…The Value of Organizational Reputation in the Recruitment Context: A Brand‐Equity Perspective (2003)The Value of Organizational R…THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)THE RELATION OF INSTRUMENTAL …The A-Z of Social Research (2003)The A-Z of Social ResearchMeasuring Attraction to Organizations (2003)Measuring Attraction to Organ…The employer brand (1996)The employer brandReputation: realizing value from the corporate image (1996)Reputation: realizing value f…Reputation: Realizing Value from the Corporate Image (1996)Reputation: Realizing Value f…Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication (2023)Diversity and inclusion in em…The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation (2022)The impact of LinkedIn posts …Attitudes of Z generations to job searching through social media (2020)Attitudes of Z generations to…Luxury consumers’ behavior: a cross-cultural aspect (2019)Luxury consumers’ behavior: a…EMPLOYER BRANDING: EXPLORING ATTRACTIVENESS DIMENSIONS IN A MULTICULTURAL CONTEXT (2019)EMPLOYER BRANDING: EXPLORING …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Why Are Job Seekers Attracted by Corporate Social Performance? 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(1990)Employer Image and Employer Branding: What We Know and What We Need to Know (2016)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Firm reputation and applicant pool characteristics (2003)How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation (2013)Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise (1999)Corporate reputation and sustained superior financial performance (2002)Stakeholder influence capacity and the variability of financial returns to corporate social responsibility (2007)A Qualitative Study (2009)Critical Race Theory, Racial Microaggressions, and Campus Racial Climate for Latina/o Undergraduates (2009)Member Checking (2016)Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories (2000)Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation (2005)Demographic Diversity in the Boardroom: Mediators of the Board Diversity–Firm Performance Relationship (2009)
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References

  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2004Doing Research in the Real World3,879 cited
  • 1996Reputation: Realizing Value from the Corporate Image2,620 cited
  • 1996Reputation: realizing value from the corporate image2,119 cited
  • 2004Conceptualizing and researching employer branding1,606 cited
  • 1996The employer brand1,246 cited
  • 2005Captivating company: dimensions of attractiveness in employer branding1,224 cited
  • 2003THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER901 cited
  • 2003Measuring Attraction to Organizations853 cited
  • 2003The Value of Organizational Reputation in the Recruitment Context: A Brand‐Equity Perspective667 cited
  • 2004Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment552 cited
  • 2005Managing Generation Y464 cited
  • 2007Organizational Identity and Employer Image: Towards a Unifying Framework *421 cited
  • 2003The A-Z of Social Research419 cited
  • 2007Web-based recruitment: Effects of information, organizational brand, and attitudes toward a Web site on applicant attraction.

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390 cited
  • 2004Managing Careers: theory and practice329 cited
  • Cited by

    • 2019EMPLOYER BRANDING: EXPLORING ATTRACTIVENESS DIMENSIONS IN A MULTICULTURAL CONTEXT60 cited
    • 2023Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication49 cited
    • 2020Attitudes of Z generations to job searching through social media44 cited
    • 2022The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation37 cited
    • 2019Luxury consumers’ behavior: a cross-cultural aspect25 cited