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The Effects of Mobile Screen Size on the Choice of Compromise Option for Fashion Products - Mediation Effects of Information Overload and Moderation of Maximization Tendency -
16 references·0 citing·42 second hop
The Effects of Mobile Screen Size on the Choice of Compromise Option for Fashion Products - Mediation Effects of Information Overload and Moderation of Maximization Tendency - (2018)The Effects of Mobile Screen Size on the …The role of social comparison for maximizers and satisficers: Wanting the best or wanting to be the best? (2014)The role of social comparison…Does Screen Size Matter for Smartphones? Utilitarian and Hedonic Effects of Screen Size on Smartphone Adoption (2014)Does Screen Size Matter for S…A dual‐system framework to understand preference construction processes in choice (2013)A dual‐system framework to un…Why are maximizers less happy than satisficers? Because they maximize positive and negative outcomes (2009)Why are maximizers less happy…The Maximization Paradox: The costs of seeking alternatives (2009)The Maximization Paradox: The…When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice (2008)When Does Choice Reveal Prefe…A short form of the Maximization Scale: Factor structure, reliability and validity studies (2008)A short form of the Maximizat…Compromise and Attraction Effects under Prevention and Promotion Motivations (2007)Compromise and Attraction Eff…Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…The Paradox of Choice: Why More Is Less (2004)The Paradox of Choice: Why Mo…Maximizing versus satisficing: Happiness is a matter of choice. (2002)Maximizing versus satisficing…When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: …Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making (2000)Reasons as Carriers of Cultur…Marketing causes and implications of consumer confusion (1999)Marketing causes and implicat…When less is more: Counterfactual thinking and satisfaction among Olympic medalists. (1995)When less is more: Counterfac…Brand Choice Behavior as a Function of Information Load (1974)Brand Choice Behavior as a Fu…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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References

  • 2000When choice is demotivating: Can one desire too much of a good thing?2,885 cited
  • 2004The Paradox of Choice: Why More Is Less2,512 cited
  • 2002Maximizing versus satisficing: Happiness is a matter of choice.1,817 cited
  • 2006Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages731 cited
  • 1995When less is more: Counterfactual thinking and satisfaction among Olympic medalists.374 cited
  • 2000Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making374 cited
  • 1974Brand Choice Behavior as a Function of Information Load308 cited
  • 1999Marketing causes and implications of consumer confusion296 cited
  • 2008A short form of the Maximization Scale: Factor structure, reliability and validity studies279 cited
  • 2009The Maximization Paradox: The costs of seeking alternatives193 cited
  • 2013A dual‐system framework to understand preference construction processes in choice173 cited
  • 2014Does Screen Size Matter for Smartphones? Utilitarian and Hedonic Effects of Screen Size on Smartphone Adoption172 cited
  • 2007Compromise and Attraction Effects under Prevention and Promotion Motivations156 cited
  • 2009Why are maximizers less happy than satisficers? Because they maximize positive and negative outcomes

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138 cited
  • 2014The role of social comparison for maximizers and satisficers: Wanting the best or wanting to be the best?90 cited
  • 2008When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice82 cited
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