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Integrated Marketing Communication as a Business Management Tool in the Context of Sustainable Development
16 references·3 citing·51 second hopsampled
Integrated Marketing Communication as a Business Management Tool in the Context of Sustainable Development (2018)Integrated Marketing Communication as a B…Integrated marketing communication – from an instrumental to a customer-centric perspective (2017)Integrated marketing communic…Sustainable Business Model Innovation: Exploring Evidences in Sustainability Reporting (2016)Sustainable Business Model In…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…The Concept, Process, and Evolution of Integrated Marketing Communication (2013)The Concept, Process, and Evo…Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)Business models for sustainab…Closing the Marketing Capabilities Gap (2011)Closing the Marketing Capabil…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung (2009)Integrierte Unternehmens- und…Integrated marketing communications: From media channels to digital connectivity (2009)Integrated marketing communic…Revisiting the IMC construct (2008)Revisiting the IMC constructEmpirical research on the resource‐based view of the firm: an assessment and suggestions for future research (2006)Empirical research on the res…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Strategy from the inside Out: Building Capability-Creating Organizations (2002)Strategy from the inside Out:…Dynamic capabilities and the emergence of intraindustry differential firm performance: insights from a simulation study (2002)Dynamic capabilities and the …Sociability and usability in online communities: Determining and measuring success (2001)Sociability and usability in …Relationships between Sustainable Operations and the Resilience of SMEs (2024)Relationships between Sustain…СУЧАСНІ ТЕНДЕНЦІЇ УПРАВЛІННЯ МАРКЕТИНГОВИМИ КОМУНІКАЦІЯМИ (2023)СУЧАСНІ ТЕНДЕНЦІЇ УПРАВЛІННЯ …Prospects for the development of sustainable entrepreneurship in Latvia (2021)Prospects for the development…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Elements of strategic social media marketing: A holistic framework (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Artificial intelligence in marketing: Systematic review and future research direction (2021)A resource‐based view of the firm (1984)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)From a literature review to a conceptual framework for sustainable supply chain management (2008)Business Models, Business Strategy and Innovation (2009)Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers (2010)A literature and practice review to develop sustainable business model archetypes (2013)Sustainability‐oriented Innovation: A Systematic Review (2015)Sustainable business model innovation: A review (2018)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Social Structure and Network Analysis. (1985)Communities of Practice (1998)Information Ecologies (1999)Why do people play on-line games? An extended TAM with social influences and flow experience (2003)A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage (2011)Demographic differences in perceived benefits from gamification (2014)Promotional Chat on the Internet (2006)Why pass on viral messages? Because they connect emotionally (2007)Groundswell: winning in a world transformed by social technologies (2008)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication (2013)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)A Communication-Based Marketing Model for Managing Relationships (1998)Understanding the Impact of Synergy in Multimedia Communications (2003)Integrated online marketing communication: implementation and management (2008)Online word of mouth and consumer purchase intentions (2010)Omni-channel marketing, integrated marketing communications and consumer engagement (2017)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)Dynamic Capabilities: A Review of Past Research and an Agenda for the Future (2009)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The dynamic resource‐based view: capability lifecycles (2003)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
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References

  • 2004Firm resources and sustained competitive advantage38,159 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 2009Social media: The new hybrid element of the promotion mix4,362 cited
  • 2012Business models for sustainable innovation: state-of-the-art and steps towards a research agenda2,550 cited
  • 2006Empirical research on the resource‐based view of the firm: an assessment and suggestions for future research2,088 cited
  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,674 cited
  • 2002Dynamic capabilities and the emergence of intraindustry differential firm performance: insights from a simulation study1,285 cited
  • 2011Closing the Marketing Capabilities Gap1,120 cited
  • 2001Sociability and usability in online communities: Determining and measuring success863 cited
  • 2008Revisiting the IMC construct303 cited
  • 2009Integrated marketing communications: From media channels to digital connectivity299 cited
  • 2009Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung284 cited
  • 2002Strategy from the inside Out: Building Capability-Creating Organizations160 cited
  • 2017Integrated marketing communication – from an instrumental to a customer-centric perspective

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115 cited
  • 2013The Concept, Process, and Evolution of Integrated Marketing Communication96 cited
  • 2016Sustainable Business Model Innovation: Exploring Evidences in Sustainability Reporting93 cited
  • Cited by

    • 2024Relationships between Sustainable Operations and the Resilience of SMEs7 cited
    • 2023СУЧАСНІ ТЕНДЕНЦІЇ УПРАВЛІННЯ МАРКЕТИНГОВИМИ КОМУНІКАЦІЯМИ5 cited
    • 2021Prospects for the development of sustainable entrepreneurship in Latvia4 cited