Strategic Foresight of Future B2B Customer Opportunities through Machine Learning

Daniel Gentner · Birgit Stelzer · Bujar Ramosaj · Leo Brecht

35 citations0/0 files storedTechnology Innovation Management Review

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Competitive and Knowledge Intelligence Business Strategies and Innovation Strategic Planning and Analysis

Abstract

IntroductionDuring the last 20 years, the research field of strategic foresight has played an increasingly important role in corporate strategy. The dynamic environment of companies necessitates, on the one hand, rapid adoption of incremental changes and, on the other hand, radical reorientation towards new business opportunities, technologies, or markets (Rohrbeck, 2011).

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2003Diffusion of innovations.1994Competing for the Future 1978An Assessment of the Scientific Merits of Action Research 2023An assessment of the scientific merits of action research 1985Implanting strategic management 2011Customer-Base Concentration: Implications for Firm Performance and Capital Markets 1980TOWARDS A DEFINITION OF ACTION RESEARCH: A NOTE AND BIBLIOGRAPHY 2004Tech Mining: Exploiting New Technologies for Competitive Advantage

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