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ChapterWays with pictures

Joost Schilperoord2018

Chapter2018

Ways with pictures

Joost Schilperoord

42 citations·0/0 files stored·Converging evidence in language and communication research

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Categorization, perception, and language Syntax, Semantics, Linguistic Variation Language, Discourse, Communication Strategies

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References

1957A Theory of Cognitive Dissonance 2004Cognitive Linguistics 1994The Poetics of Mind: Figurative Thought, Language, and Understanding 2005The Career of Metaphor.1991Script theory revis(it)ed: joke similarity and joke representation model 1996Pictorial Metaphor in Advertising 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

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2012Processing visual rhetoric in advertisements: Interpretations determined by verbal anchoring and visual structurearticle · 6 shared references 2017Multimodal Metaphor and Metonymy in Advertisingbook · 6 shared references 2009Perceptual and Conceptual Visual Rhetoric: The Case of Symmetric Object Alignmentarticle · 6 shared references 2011Articulating a New Framework for Visual Metaphors in Advertisingarticle · 5 shared references 2010The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countriesarticle · 5 shared references 2014Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertisingarticle · 5 shared references

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Year2018

Typechapter

Published2018-11-09

VenueConverging evidence in language and communication research

ISSN-L1566-7774

Languageen

Citations42

Files0 public / 0

ShelfCategorization, perception, and language

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doi10.1075/celcr.18.02sch

openalex_workW2899535812

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