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Ways with pictures
16 references·0 citing·37 second hop
Ways with pictures (2018)Ways with picturesGo Figure! New Directions in Advertising Rhetoric (2014)Go Figure! New Directions in …Visual Narrative Structure (2012)Visual Narrative StructureIs the Concept of Incongruity Still a Useful Construct for the Advancement of Humor Research? (2008)Is the Concept of Incongruity…Finding Metaphor in Grammar and Usage (2007)Finding Metaphor in Grammar a…The Career of Metaphor. (2005)The Career of Metaphor.Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings (2004)Weapons of Mass Distraction: …Scene Perception for Psycholinguists. (2004)Scene Perception for Psycholi…Cognitive Linguistics (2004)Cognitive LinguisticsBeyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)Beyond Visual Metaphor: A New…Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…Naive probability: A mental model theory of extensional reasoning. (1999)Naive probability: A mental m…Pictorial Metaphor in Advertising (1996)Pictorial Metaphor in Adverti…The Poetics of Mind: Figurative Thought, Language, and Understanding (1994)The Poetics of Mind: Figurati…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…Script theory revis(it)ed: joke similarity and joke representation model (1991)Script theory revis(it)ed: jo…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Features of similarity. (1977)Women, Fire, and Dangerous Things (1987)Metaphors We Live By (2003)The Paradox of Metaphor: Why We Need a Three-Dimensional Model of Metaphor (2008)A Method for Linguistic Metaphor Identification (2010)Metaphors We Think With: The Role of Metaphor in Reasoning (2011)Schema Congruity as a Basis for Product Evaluation (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Reshaping the Village Test for investigating service brand attachment (2014)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Prolegomena to a Theory of Language (1962)Decoding Advertisements: Ideology and Meaning in Advertising (1978)Linguistics and Poetics (1981)Handbook of qualitative research methods in marketing (2007)Personification in Advertising (2011)Structuralist Poetics: Structuralism, Linguistics, and the Study of Literature (1977)Relevance: Communication and Cognition (1986)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Family resemblances: Studies in the internal structure of categories (1975)Constructions: A Construction Grammar Approach to Argument Structure (1995)Language as shaped by the brain (2008)Evaluating Conceptual Metaphor Theory (2011)An Integrated Approach to Metaphor and Framing in Cognition, Discourse, and Practice, with an Application to Metaphors for Cancer (2016)Metaphor as Structure-Mapping (2008)The contemporary theory of metaphor — now new and improved! (2011)The Contemporary Theory of Metaphor: Myths, Developments and Challenges (2011)Metaphor in Pictures and Multimodal Representations (2008)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Extended Conceptual Metaphor Theory (2020)Humorous Texts: A Semantic and Pragmatic Analysis (2001)Issues in conversational joking (2003)Beyond a Joke: Types of Conversational Humour (2009)Inequity In Social Exchange (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Conceptual Integration Networks (1998)MIP: A Method for Identifying Metaphorically Used Words in Discourse (2007)
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References

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  • 2004Cognitive Linguistics3,316 cited
  • 1994The Poetics of Mind: Figurative Thought, Language, and Understanding2,990 cited
  • 2005The Career of Metaphor.1,326 cited
  • 1991Script theory revis(it)ed: joke similarity and joke representation model1,186 cited
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  • 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses656 cited
  • 2007Finding Metaphor in Grammar and Usage514 cited
  • 2004Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising474 cited
  • 2012Visual Narrative Structure316 cited
  • 1999Naive probability: A mental model theory of extensional reasoning.305 cited
  • 2004Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings248 cited
  • 2004Scene Perception for Psycholinguists.211 cited
  • 2008Is the Concept of Incongruity Still a Useful Construct for the Advancement of Humor Research?192 cited
  • 2014

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Go Figure! New Directions in Advertising Rhetoric
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