Article2018

A commentary on the treatment of taboo in consumption and marketing

Gretchen Larsen · Maurice Patterson · Ouidade Sabri · Luciana Walther

7 citations0/0 files storedJournal of Marketing Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Halal products and consumer behavior Consumer Behavior and Market Dynamics

Abstract

There is a close relationship between taboo, marketing and consumption. Taboos place limits on our ability to access and make use of certain objects, services, ideas and experiences. Similarly, researching taboo topics comes with its own limitations and proscriptions and needs to be handled with care and empathy.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 7 citations exist upstream.

References

2025Advances in Consumer Research 1964Stigma: Notes on the Management of Spoiled Identity.1999Handbook of qualitative research 2003Purity and Danger 1992Advances in Consumer Research 2000The psychology of the unthinkable: Taboo trade-offs, forbidden base rates, and heretical counterfactuals.2003The Unstructured Interactive Interview: Issues of Reciprocity and Risks when Dealing with Sensitive Topics 1994Researching Sensitive Topics

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.