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Urgency of the research is determined by the urgent need to increase the competitiveness and improve the financial condition of Ukrainian industrial enterprises on the basis of their transition to sustainable development. Target setting. The implementation of measures for building a sustainable model of enterprise economic development requires a preliminary evaluation of the economic potential of enterprise sustainable development. Actual scientific researches and issues analysis. The study of the principles of enterprise economic development is a key issue for many scientists. In particular, the conditions and mechanisms of building innovative model of economic development of Ukraine were developed, the methods of evaluating economic development potential of enterprises were presented, and the peculiarities of implementation of sustainability measures were analyzed. Uninvestigated parts of general matters defining. The issue of quantitative evaluation of enterprise sustainability development potential remains unresolved. The research objective. The aim of this article is to develop methodological principles for evaluating economic potential of sustainable development of industrial enterprises as a prerequisite for developing scientifically sound sustainability policy. The statement of basic materials. The article presents the typology of enterprise sustainable development kinds. The criteria for the development are suggested. The effect of sustainability measures on the level of economic development of enterprises is analyzed. The method of economic potential evaluation of sustainable development of industrial enterprises using the system of evaluation indicators is presented. Conclusions. The employment of the developed methodological approaches to evaluation of the economic potential of industrial enterprise sustainable development will enhance the efficiency of management decisions on establishing sustainable development programmes in the enterprises.
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