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Marketing Notes and Communications: Product Perception: An Important Variable in Price Strategy

20 citations0/0 files storedJournal of Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

Only limited research has focused on developing a taxonomy to distinguish products that may have reverse sloping demand functions from those with conventional demand curves. Findings in this article suggest that preferences for higher prices within a product line are related to consumer perception of product-specific characteristics.

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1979The effect of product visibility upon the relationship between price and quality 1992Critical Characteristics of Fabric Quality

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