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Effects of Brand on Consumer Preferences: A study in Turkmenistan
16 references·1 citing·46 second hop
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References

  • 2012Principles and Practice of Structural Equation Modeling38,893 cited
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  • 2008Brand relationships through brand reputation and brand tribalism516 cited
  • 2012Emotions that drive consumers away from brands: measuring negative emotions toward brands and their behavioral effects312 cited
  • 1998Similarities in Choice Behavior Across Product Categories266 cited
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  • 2011Price Awareness and Consumers’ Use of Deals in Brand Choice55 cited
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45 cited
  • 2012Do Brand Personalities Make a Difference to Consumers?30 cited
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    • 2020CUSTOMER PREFERENCES ON COFFEE SHOP CONSUMPTIONS: A CONCEPTUAL MODEL12 cited