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Price Awareness and Consumers’ Use of Deals in Brand Choice · Study

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ArticlePrice Awareness and Consumers’ Use of Deals in Brand Choice

B. P. S. Murthi2011

Article2011

Price Awareness and Consumers’ Use of Deals in Brand Choice

B. P. S. Murthi · Ram C. Rao

55 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1965A Theory of the Allocation of Time 2001Discrete Choice Methods with Simulation 1961The Economics of Information 1976The Economics of Information 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1975Situational Variables and Consumer Behavior 1980A Model of Sales.2004Brand Credibility, Brand Consideration, and Choice

Cited by

2020Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry 2015Price image consequences 2016New developments in behavioral pricing research 2012The effects of lower prices on perceptions of brand quality: a choice task perspective 2017Online Purchase Paths and Conversion Dynamics across Multiple Websites 2014Psychological Pricing Principles for Organizations with Market Power 2015

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Year2011

Typearticle

Published2011-09-07

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations55

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2011.07.001

openalex_workW1996958349

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