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B. P. S. Murthi · Study

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B. P. S. Murthi

20 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0002-4947-4800

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i1019

Citations2,010

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Most cited in this library

The impact of racial diversity on intermediate and long‐term performance: The moderating role of environmental context2007 · 371 citations
Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach1997 · 360 citations
Marketing in a data-driven digital world: Implications for the role and scope of marketing2020 · 220 citations
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship2007 · 200 citations
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement2016 · 161 citations

Works

20 shown

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Journal of Business Research·2020·2 authors

220citations

A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement

Journal of Marketing Research·2016·3 authors

161citations

Shifting Demand: Online Music Piracy, Physical Music Sales, and Digital Music Sales

Journal of Organizational Computing and Electronic Commerce·2014·3 authors

27citations

An Empirical Analysis of Strategic Groups in the Airline Industry using Latent Class Regressions

Managerial and Decision Economics·2012·3 authors

25citations

Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management

European Journal of Operational Research·2012·3 authors

23citations

Price Awareness and Consumers’ Use of Deals in Brand Choice

Journal of Retailing·2011·2 authors

55citations

Why are some modes of acquisition more profitable? A study of the credit card industry

Journal of Financial Services Marketing·2011·3 authors

18citations

Acquisition, affinity and rewards: Do they stay or do they go?

Journal of Financial Services Marketing·2008·3 authors

22citations

When Old Is Gold:The Role of Business Longevity in Risky Situations

Journal of Marketing·2008·3 authors

70citations

The Effect of Variability in Price on Consumer Brand Choice

Review of Marketing Science·2007·3 authors

13citations

The impact of racial diversity on intermediate and long‐term performance: The moderating role of environmental context

Strategic Management Journal·2007·3 authors

371citations

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

Marketing Science·2007·4 authors

200citations

Asymmetric effects of dynamic usage behavior on duration in subscription-based online service

Journal of Interactive Marketing·2006·2 authors

21citations

When Old is Gold: The Role of Business Longevity Under Risky Situations

SSRN Electronic Journal·2002·3 authors·preprint·Open access

6citations

Relative Performance Evaluation of Mutual Funds: A Non‐Parametric Approach

Journal of Business Finance &amp Accounting·2001·2 authors·Open access

104citations

Consumers' Extent of Evaluation in Brand Choice

The Journal of Business·1999·2 authors·Open access

47citations

Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach

European Journal of Operational Research·1997·3 authors

360citations

Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages

Journal of Marketing Research·1996·3 authors

104citations

Game Theory and Empirical Generalizations Concerning Competitive Promotions

Marketing Science·1995·3 authors

69citations

Operating decisions, supplier availability and quality: An empirical study

Journal of Operations Management·1995·3 authors

94citations