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Acquisition, affinity and rewards: Do they stay or do they go? · Study

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ArticleAcquisition, affinity and rewards: Do they stay or do they go?

Erin Steffes2008

Article2008

Acquisition, affinity and rewards: Do they stay or do they go?

Erin Steffes · B. P. S. Murthi · Ram C. Rao

22 citations·0/0 files stored·Journal of Financial Services Marketing

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1994The Commitment-Trust Theory of Relationship Marketing 1993Customer satisfaction, customer retention, and market share 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences 2003Customer satisfaction and loyalty in online and offline environments 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing 1999The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value

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2014Functional vs relational benefits: what matters most in affinity marketing?2022A review of consumer affinity research: recent advances and future directions 2019Customer attrition analysis in the securities industry: a large-scale field study in Korea

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Year2008

Typearticle

Published2008-10-27

VenueJournal of Financial Services Marketing

ISSN-L1363-0539

Languageen

Citations22

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/fsm.2008.17

openalex_workW1996567349

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