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Acquisition, affinity and rewards: Do they stay or do they go?
16 references·4 citing·44 second hop
Acquisition, affinity and rewards: Do they stay or do they go? (2008)Acquisition, affinity and rewards: Do the…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Customer satisfaction and loyalty in online and offline environments (2003)Customer satisfaction and loy…Customer loyalty and customer loyalty programs (2003)Customer loyalty and customer…Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)Earning the Right to Indulge:…The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France (2001)The impact of switching costs…Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)Service Quality, Profitabilit…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value (1999)The Service Profit Chain: How…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Capturing the value of supplementary services (1995)Capturing the value of supple…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer satisfaction, customer retention, and market share (1993)Customer satisfaction, custom…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A review of consumer affinity research: recent advances and future directions (2022)A review of consumer affinity…Customer attrition analysis in the securities industry: a large-scale field study in Korea (2019)Customer attrition analysis i…Functional vs relational benefits: what matters most in affinity marketing? (2014)Functional vs relational bene…Good Customers: The Value of Customers by Mode of Acquisition (2013)Good Customers: The Value of …Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Customer engagement: the construct, antecedents, and consequences (2016)Digital marketing: A framework, review and research agenda (2016)Zero defections: quality comes to services. (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)The Behavioral Consequences of Service Quality (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)Conditional logit analysis of qualitative choice behavior (1972)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1993Customer satisfaction, customer retention, and market share2,151 cited
  • 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn1,918 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 2003Customer satisfaction and loyalty in online and offline environments1,560 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1999The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value1,171 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
  • 1997Do Customer Loyalty Programs Really Work1,043 cited
  • 2001The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France885 cited
  • 2003Customer loyalty and customer loyalty programs858 cited
  • 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

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835 cited
  • 1995Capturing the value of supplementary services770 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
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    • 2014Functional vs relational benefits: what matters most in affinity marketing?32 cited
    • 2013Good Customers: The Value of Customers by Mode of Acquisition26 cited
    • 2022A review of consumer affinity research: recent advances and future directions21 cited
    • 2019Customer attrition analysis in the securities industry: a large-scale field study in Korea14 cited