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Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films
10 references·2 citing·43 second hop
Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films (2018)Comunicación publicitaria en la industria…Fashion films as a new communication format to build fashion brands (2016)Fashion films as a new commun…Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement (2015)Narrative-transportation stor…La comunicación publicitaria se pone de moda: branded content y fashion films (2015)La comunicación publicitaria …Building self-brand connections: Exploring brand stories through a transmedia perspective (2015)Building self-brand connectio…Publicidad y Branded Entertainment: interactividad y otros códigos de entretenimiento (2014)Publicidad y Branded Entertai…Narrative form and the rhetoric of fashion in the promotional fashion film (2013)Narrative form and the rhetor…100 Years of the Fashion Film: Frameworks and Histories (2013)100 Years of the Fashion Film…The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate (2010)The Concept of Engagement: A …Emotional branding: the new paradigm for connecting brands to people (2002)Emotional branding: the new p…Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study (1970)Transmedia Storytelling, an a…Fashion films: la inclusividad queer entre los medios de moda y las prácticas corporativas (2010-2020) (2022)Fashion films: la inclusivida…Valores y storytelling en los fashion films. El caso Tender Stories (2014-2017), de Tous (2018)Valores y storytelling en los…A Theory of Social Comparison Processes (1954)Thought and language (1962)Distinction: A Social Critique of the Judgement of Taste* (2018)“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce (2020)Be creative, my friend! Engaging users on Instagram by promoting positive emotions (2020)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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(1990)Entrepreneurial marketing: a conceptualisation from qualitative research (2000)Building Brand Equity through Corporate Societal Marketing (2002)Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA (2014)Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study (2016)Virtual brand community engagement practices: a refined typology and model (2017)Fabrications: Costume and the female body (1990)Shopping for Pleasure: Women in the Making of London's West End (2001)The Mechanical Smile: Modernism and the First Fashion Shows in France and America, 1900-1929 (2013)Fashion Film and Genre Ecology (2016)Riferimenti bibliografici (2021)Value cocreation in livestreaming and its effect on consumer‐simulated experience and continued use intention (2022)Current issues and research in advertising (1978)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Time and narrative (1986)Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production (2009)Transmedia Storytelling and Entertainment: An annotated syllabus (2010)An exploration of the limitations of transmedia storytelling: Focusing on the entertainment and education sectors (2018)Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh (2019)Storytelling corporativo: una revisión crítica de los enfoques de investigación y la metodología en la literatura académica del 2011 al 2020 (2022)Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors (2004)Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)The Making of Class and Gender through Visualizing Moral Subject Formation (2005)Excavating fashion film: a media archaeological perspective (2020)Unpacking Fashion Film for Digital Design (2020)Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness (2021)Happiness in Fashion (2018)
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References

  • 2002Emotional branding: the new paradigm for connecting brands to people599 cited
  • 2010The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate262 cited
  • 2015Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement202 cited
  • 2015Building self-brand connections: Exploring brand stories through a transmedia perspective107 cited
  • 2013100 Years of the Fashion Film: Frameworks and Histories63 cited
  • 2015La comunicación publicitaria se pone de moda: branded content y fashion films63 cited
  • 2016Fashion films as a new communication format to build fashion brands58 cited
  • 1970Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study44 cited
  • 2013Narrative form and the rhetoric of fashion in the promotional fashion film28 cited
  • 2014Publicidad y Branded Entertainment: interactividad y otros códigos de entretenimiento11 cited

Cited by

  • 2018Valores y storytelling en los fashion films. El caso Tender Stories (2014-2017), de Tous12 cited
  • 2022Fashion films: la inclusividad queer entre los medios de moda y las prácticas corporativas (2010-2020)3 cited

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