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The Impact of Exposure to Advertisement Online on Purchase Decision Empirical Study of Saudi Customers in Western Region
16 references·0 citing·49 second hop
The Impact of Exposure to Advertisement Online on Purchase Decision Empirical Study of Saudi Customers in Western Region (2017)The Impact of Exposure to Advertisement O…Customer engagement in a Facebook brand community (2012)Customer engagement in a Face…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth (2008)The Impact of Marketing-Induc…PROFESSIONALISM, PROFESSIONALITY AND THE DEVELOPMENT OF EDUCATION PROFESSIONALS (2008)PROFESSIONALISM, PROFESSIONAL…Word of mouth communication within online communities: Conceptualizing the online social network (2007)Word of mouth communication w…Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation (2002)Gender differences in the per…The Interactive Advertising Model (2000)The Interactive Advertising M…Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Consumer Decision Making in O…Consumer Behaviour: A European Perspective (1999)Consumer Behaviour: A Europea…Consumer behavior: a European perspective (1999)Consumer behavior: a European…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…A Review and Critique of the Hierarchy of Effects in Advertising (1990)A Review and Critique of the …A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Users of the world, unite! 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References

  • 2009Social media: The new hybrid element of the promotion mix4,362 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,459 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids1,753 cited
  • 2007Word of mouth communication within online communities: Conceptualizing the online social network1,684 cited
  • 1996Advertising Value and Advertising on the Web1,368 cited
  • 2012Customer engagement in a Facebook brand community979 cited
  • 2002Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation967 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2008PROFESSIONALISM, PROFESSIONALITY AND THE DEVELOPMENT OF EDUCATION PROFESSIONALS659 cited
  • 2008The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth579 cited
  • 1999Consumer Behaviour: A European Perspective525 cited
  • 1999Consumer behavior: a European perspective474 cited

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  • 2000The Interactive Advertising Model474 cited
  • 1990A Review and Critique of the Hierarchy of Effects in Advertising459 cited
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