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Punishing Politeness: The Role of Language in Promoting Brand Trust · Study

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ArticlePunishing Politeness: The Role of Language in Promoting Brand Trust

Aparna Sundar2018

Article2018

Punishing Politeness: The Role of Language in Promoting Brand Trust

Aparna Sundar · Edita S. Cao

34 citations·0/0 files stored·Journal of Business Ethics

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Ethics in Business and Education

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References

1994The Commitment-Trust Theory of Relationship Marketing 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 2025Advances in Consumer Research 1987Politeness : Some Universals in Language Usage 1987Politeness 1986Organizational Information Requirements, Media Richness and Structural Design 1968Interaction Ritual: Essays on Face-to-Face Behavior.

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2021Consumer perceived authenticity of organizational corporate social responsibility (CSR) statements: a test of attribution theory 2021The effect of employees' politeness strategy and customer membership on customers' perception of co-recovery and online post-recovery satisfaction

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Year2018

Typearticle

Published2018-11-13

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations34

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s10551-018-4060-6

openalex_workW2900735708

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