Motivational and success factors: through the lens of women entrepreneurship

Abstract

With the development of society, women entrepreneurs turn out to be more prominent. Their significant contributions in the economy make them recognised at the national and international level. The initiation, growth and success of women owned enterprises are determined by the push and pull factors of motivation. This study emphasised the role of motivational factors in the entrepreneurial success of women in the Indian context. A structured questionnaire was used to collect data through personal administration of the questionnaire among women entrepreneurs of different regions in Uttar Pradesh, the biggest state of India. The collected data was analysed using exploratory factor analysis (EFA) and the factors related to motivation and successes of the entrepreneurship was explored and according to that, five hypotheses were framed. The findings focused on the constructive relationship between motivational and success factors with the help of regression coefficients. The invigorating of women enterprises is necessary for maintaining the gender justice and equality around the world.

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