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‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work
16 references·1 citing·35 second hop
‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work (2018)‘The knowledgeable marketing practitioner…Qualitative Case Studies (2024)Qualitative Case StudiesInstitutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…The Managed Heart (2012)The Managed HeartHow Brand Community Practices Create Value (2009)How Brand Community Practices…Theory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…The SAGE handbook of qualitative research (2005)The SAGE handbook of qualitat…The Practice Turn in Contemporary Theory (2005)The Practice Turn in Contempo…Consumption and Theories of Practice (2005)Consumption and Theories of P…Toward a Theory of Social Practices (2002)Toward a Theory of Social Pra…Qualitative research & evaluation methods (2002)Qualitative research & evalua…Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Knowing in Practice: Enacting…Writing Ethnographic Fieldnotes. (1996)Writing Ethnographic Fieldnot…Writing Ethnographic Fieldnotes (1995)Writing Ethnographic Fieldnot…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Applications of case study research (1993)Applications of case study re…Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Basics of Qualitative Researc…Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil (2023)Contributing factors to marke…A Thousand Plateaus: Capitalism and Schizophrenia (1989)The consequences of modernity (1990)Institutions and Institutional Work (2006)Managing the co-creation of value (2007)Distinction: A Social Critique of the Judgement of Taste* (2018)Studies in Ethnomethodology. (1968)Central Problems in Social Theory (1979)The Constitution of Society. Outline of the Theory of Structuration (1984)Completing the Practice Turn in Strategy Research (2006)10 Sociomateriality: Challenging the Separation of Technology, Work and Organization (2008)Theorizing Practice and Practicing Theory (2011)Dialectical thinking: Neither Eastern nor Western. (2000)Qualitative Research Designs (2007)Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research (2008)The Space Between: On Being an Insider-Outsider in Qualitative Research (2009)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Case Study Research: Design and Methods (1991)Socioemotional Wealth in Family Firms (2012)Sensemaking in Organizations: Taking Stock and Moving Forward (2013)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Introduction to Case Study (1997)Case Study: A Strategic Research Methodology (2008)Qualitative and Mixed Methods Provide Unique Contributions to Outcomes Research (2009)Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development (2006)Code Saturation Versus Meaning Saturation (2016)How to plan and perform a qualitative study using content analysis (2016)Competing paradigms in qualitative research. (1994)Qualitative Content Analysis (2008)Document Analysis as a Qualitative Research Method (2009)Whatever happened to qualitative description? (2000)Understanding and Evaluating Qualitative Research (2002)Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)An array of qualitative data analysis tools: A call for data analysis triangulation. (2007)Theorising from case studies: Towards a pluralist future for international business research (2010)
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References

  • 1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.29,279 cited
  • 2007Theory Building From Cases: Opportunities And Challenges16,720 cited
  • 2002Qualitative research & evaluation methods15,582 cited
  • 2005The SAGE handbook of qualitative research10,183 cited
  • 1993Applications of case study research7,853 cited
  • 2002Toward a Theory of Social Practices5,597 cited
  • 1996Writing Ethnographic Fieldnotes.5,150 cited
  • 1995Writing Ethnographic Fieldnotes4,203 cited
  • 2024Qualitative Case Studies4,041 cited
  • 2005The Practice Turn in Contemporary Theory3,967 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2012The Managed Heart3,237 cited
  • 2002Knowing in Practice: Enacting a Collective Capability in Distributed Organizing3,019 cited
  • 2005Consumption and Theories of Practice2,675 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited

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  • 2023Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil4 cited