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Understanding User-Generated Content and Customer Engagement on Facebook Business Pages
16 references·12 citing·43 second hop
Understanding User-Generated Content and Customer Engagement on Facebook Business Pages (2019)Understanding User-Generated Content and …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)What Makes a Helpful Online R…Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Impact of Online Consumer Rev…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Online Consumer Review: Word-…Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)Examining the Relationship Be…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Building Brand Community (2002)Building Brand CommunityBrand Community (2001)Brand CommunityBad is Stronger than Good (2001)Bad is Stronger than GoodCustomer Satisfaction and Word of Mouth (1998)Customer Satisfaction and Wor…Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study (1983)Negative Word-of-Mouth by Dis…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Social Audience Size as a Reference Point: Evidence from a Field Experiment (2025)Social Audience Size as a Ref…Measuring technology acceptance over time using transfer models based on online customer reviews (2025)Measuring technology acceptan…Corporate Use of Social Media After ESG Incidents (2024)Corporate Use of Social Media…The impact of company-generated posts with crisis-related content on online engagement behavior (2023)The impact of company-generat…Speak with One Voice? Examining Content Coordination and Social Media Engagement During Disasters (2023)Speak with One Voice? Examini…Social media engagement in the maritime industry during the pandemic (2023)Social media engagement in th…A Computational Framework for Understanding Firm Communication During Disasters (2023)A Computational Framework for…Digital Transformation and Corporate Social Performance: How Do Board Independence and Institutional Ownership Matter? (2022)Digital Transformation and Co…Understanding citizen engagement and concerns about the COVID-19 pandemic in China: a thematic analysis of government social media (2021)Understanding citizen engagem…Investigating the role of social identification on impulse buying in mobile social commerce: a cross-cultural comparison (2021)Investigating the role of soc…Information Control for Creator Brand Management in Subscription-Based Crowdfunding (2021)Information Control for Creat…Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content (2018)Generating Business Intellige…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)The Strength of Weak Ties (1973)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Flow: the psychology of optimal experience (1990)Understanding Customer Experience Throughout the Customer Journey (2016)Theory Building From Cases: Opportunities And Challenges (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Individual differences in reasoning: Implications for the rationality debate? (2000)Heuristics and Biases: The Psychology of Intuitive Judgment (2004)Experimental evidence of massive-scale emotional contagion through social networks (2014)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)What Makes Online Content Viral? (2011)A Theory of Social Comparison Processes (1954)Judgment under Uncertainty: Heuristics and Biases (1974)The Impact of New Media on Customer Relationships (2010)A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism (2016)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)
this work references cited by second hop

References

  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research39,440 cited
  • 2001Bad is Stronger than Good7,670 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2001Brand Community3,994 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2002Building Brand Community2,654 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2010What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com12,499 cited
  • 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,366 cited
  • 1998Customer Satisfaction and Word of Mouth2,105 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
  • 1983Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study1,808 cited

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  • 2008Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets1,698 cited
  • Cited by

    • 2018Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content124 cited
    • 2022Digital Transformation and Corporate Social Performance: How Do Board Independence and Institutional Ownership Matter?70 cited
    • 2021Investigating the role of social identification on impulse buying in mobile social commerce: a cross-cultural comparison31 cited
    • 2021Information Control for Creator Brand Management in Subscription-Based Crowdfunding29 cited
    • 2023A Computational Framework for Understanding Firm Communication During Disasters19 cited
    • 2023Speak with One Voice? Examining Content Coordination and Social Media Engagement During Disasters18 cited
    • 2021Understanding citizen engagement and concerns about the COVID-19 pandemic in China: a thematic analysis of government social media18 cited
    • 2023The impact of company-generated posts with crisis-related content on online engagement behavior16 cited
    • 2023Social media engagement in the maritime industry during the pandemic15 cited
    • 2025Measuring technology acceptance over time using transfer models based on online customer reviews14 cited
    • 2024Corporate Use of Social Media After ESG Incidents12 cited
    • 2025Social Audience Size as a Reference Point: Evidence from a Field Experiment4 cited