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An Analysis of Brand Awareness Influence on Purchase Intention in Bandar Lampung City’s Online Transportation Service (Study on Y Generation Consumers)
11 references·1 citing·42 second hop
An Analysis of Brand Awareness Influence on Purchase Intention in Bandar Lampung City’s Online Transportation Service (Study on Y Generation Consumers) (2018)An Analysis of Brand Awareness Influence …The Impact of Brand Awareness on the Consumers’ Purchase Intention (2017)The Impact of Brand Awareness…Service Quality Analysis for Online Transportation Services: Case Study of GO-JEK (2017)Service Quality Analysis for …The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Sports Celebrity Influence On The Behavioral Intentions Of Generation Y (2004)Sports Celebrity Influence On…Dimensions of brand purchasing behaviour: consumers in the 18–24 age group (2004)Dimensions of brand purchasin…A Psychographic Analysis of Generation Y College Students (2001)A Psychographic Analysis of G…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Marketing to Generation X (1995)Marketing to Generation XEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN SHOPEE) (2021)PENGARUH EKUITAS MEREK TERHAD…The principle of congruity in the prediction of attitude change. 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(2003)The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry (2021)The Effect of Brand Awareness, Brand Image and Trust On Consumer Buying Interest (2022)The Art of Storytelling in Hotels: Paving the Way for Recovery and Resilience (2025)Reaching out to the gay tourist: opportunities and threats in an emerging market segment (1998)On the 'Pre-History of The Panoptic Sort': Mobility in Market Research. (2002)Value in Informational Capitalism and on the Internet (2012)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2004Sports Celebrity Influence On The Behavioral Intentions Of Generation Y453 cited
  • 2001A Psychographic Analysis of Generation Y College Students412 cited
  • 2017The Impact of Brand Awareness on the Consumers’ Purchase Intention166 cited
  • 2017Service Quality Analysis for Online Transportation Services: Case Study of GO-JEK142 cited
  • 1995Marketing to Generation X125 cited
  • 2004Dimensions of brand purchasing behaviour: consumers in the 18–24 age group114 cited

Cited by

  • 2021PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN SHOPEE)9 cited

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