Factors facilitating Adoption of Mobile Payment Services over Credit/Debit Cards: An Investigation after the Demonetization Policy Shock in India.

Abstract

The heavy cash dependence of India and low digital payment adoption changed when the government announced its demonetization scheme on November 2016, invalidating banknotes and creating a crisis. In this cash shortage, the nation, that was historically low on mobile payment adoption, was ‘pushed’ to use digital payment. Though debit/credit cards are traditional digital options, easier to maintain in comparison to mobile wallets, the adoption rate for wallets was surprisingly higher. Environmental events occurring around the same time period include introduction of low cost Internet offering better facilitating conditions, discounts by e-wallets companies, and increased risk perception for payment cards from theft news flocking the media. We propose to investigate the various facilitating and inhibiting factors that accelerated mobile payment adoption above other digital options.

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